{"id":8702,"date":"2023-09-08T10:19:46","date_gmt":"2023-09-08T08:19:46","guid":{"rendered":"https:\/\/studioaugustin.de\/?post_type=portfolio&#038;p=8702"},"modified":"2025-02-16T15:29:14","modified_gmt":"2025-02-16T14:29:14","slug":"trendhopper","status":"publish","type":"portfolio","link":"https:\/\/studioaugustin.de\/de\/portfolio\/trendhopper\/","title":{"rendered":"Trendhopper"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item nine-twelfths portable--one-whole lap--one-whole palm--one-whole top-no-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8705 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage.jpg\" alt=\"Trendhopper Landing Page\" width=\"2150\" height=\"1344\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage.jpg 2150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage-300x188.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage-1024x640.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage-768x480.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage-1536x960.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage-2048x1280.jpg 2048w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-landingpage-18x12.jpg 18w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--one-whole top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<h3 style=\"text-align: left;\"><strong>Trendhopper<br \/>\nhomemade happiness<\/strong><\/h3>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--one-whole top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p>Die niederl\u00e4ndische M\u00f6belmarke Trendhopper ist eine neue Marke unter dem Dach von Einrichtungspartnerring VME.<\/p>\n<p>Um Trendhopper erfolgreich im deutschen Markt zu etablieren, setzt das Unternehmen auf eine umfassende Social-Media- und Newsletter-Kampagnenstrategie. Diese Ma\u00dfnahmen sind optimiert, effektive Kampagnen durchzuf\u00fchren und eine langfristige Kommunikationsstrategie aufzubauen.<\/p>\n<p>Studioaugustin arbeitete eng mit dem Team von VME zusammen, um Landing Pages zu entwickeln und eine Newsletter-Strategie f\u00fcr den Welcome Flow neuer Kundinnen und Kunden zu gestalten. Nach der Anmeldung erhalten diese eine Reihe von E-Mails, die sie schrittweise \u00fcber das Selbstverst\u00e4ndnis und die Produktpalette der Marke informieren. Zus\u00e4tzliche Anreize wie Gutscheincodes und Aktionen werden angeboten, um die Abonnentinnen und Abonnenten in die Filialen zu locken.<\/p>\n<p>Die Gestaltung des Newsletter-Templates, einschlie\u00dflich Aufbau, Tonalit\u00e4t und Bildsprache, wurde in Strategieworkshops entwickelt. Dabei wird auf unterhaltsame Weise eine kontinuierliche Kundenbindung angestrebt und auf spezielle Features, beispielsweise die 100-Stoffe-Kollektion, hingewiesen und \u00fcber neue Interiortrends informiert.<\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--one-whole lap--one-whole palm--one-whole top-small-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8707 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-scaled.jpg\" alt=\"Trendhopper Newsletter\" width=\"1766\" height=\"2560\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-scaled.jpg 1766w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-207x300.jpg 207w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-706x1024.jpg 706w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-768x1113.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-1059x1536.jpg 1059w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-1413x2048.jpg 1413w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-newsletter-8x12.jpg 8w\" sizes=\"auto, (max-width: 1766px) 100vw, 1766px\" \/><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--one-whole lap--one-whole palm--one-whole top-no-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8706 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile.jpg\" alt=\"Trendhopper Mobile\" width=\"2150\" height=\"1344\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile.jpg 2150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile-300x188.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile-1024x640.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile-768x480.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile-1536x960.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile-2048x1280.jpg 2048w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-mobile-18x12.jpg 18w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\" \/><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--one-whole lap--one-whole palm--one-whole top-no-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8710 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow.jpg\" alt=\"Trendhopper Welcome Flow\" width=\"2150\" height=\"2138\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow.jpg 2150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-300x298.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-1024x1018.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-150x150.jpg 150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-768x764.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-1536x1527.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-2048x2037.jpg 2048w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-welcome-flow-12x12.jpg 12w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\" \/><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--one-whole lap--one-whole palm--one-whole top-no-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8730 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02.jpg\" alt=\"Trendhopper Welcome Flow\" width=\"2150\" height=\"1344\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02.jpg 2150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02-300x188.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02-1024x640.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02-768x480.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02-1536x960.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02-2048x1280.jpg 2048w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2023\/09\/trendhopper-welcome-flow-02-18x12.jpg 18w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\" \/><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--one-whole lap--one-whole palm--one-whole top-no-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8717 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01.jpg\" alt=\"Trendhopper Tablet\" width=\"2150\" height=\"1344\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01.jpg 2150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01-300x188.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01-1024x640.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01-768x480.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01-1536x960.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01-2048x1280.jpg 2048w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-tablet-01-18x12.jpg 18w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\" \/><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--nine-twelfths lap--one-whole palm--one-whole top-no-padding bottom-small-padding center\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8704 size-full\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior.jpg\" alt=\"Trendhopper Interior\" width=\"2150\" height=\"1344\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior.jpg 2150w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior-300x188.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior-1024x640.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior-768x480.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior-1536x960.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior-2048x1280.jpg 2048w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2024\/03\/trendhopper-interior-18x12.jpg 18w\" sizes=\"auto, (max-width: 2150px) 100vw, 2150px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--one-whole top-no-padding bottom-no-padding center\" data-style=\"undefined\">\n<p style=\"text-align: center;\"><strong>Kunde  \u2014<\/strong> Trendhopper \/ VME<br \/>\n<strong>Services \u2014\u00a0<\/strong> Strategie, Creative Direction, Hubspot Implementierung<br \/>\n<strong>Items \u2014<\/strong> Landing Pages, E-Mail Welcome Flow, Newsletter Templates<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/trendhopper.de\" target=\"_blank\" rel=\"noopener\"><strong>&gt; trendhopper.de<\/strong><\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Trendhopper homemade happiness The Netherlands furniture brand Trendhopper, a new brand under the roof of Einrichtungspartnerring VME, is entering the German market. To launch Trendhopper successfully, the company is relying on a comprehensive social media and newsletter campaign strategy specifically designed to deliver effective campaigns and build a long-term communication strategy. Studioaugustin worked closely with [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8725,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8702","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-design","portfolio_tag-hubspot","portfolio_tag-newsletter","portfolio_tag-strategy","portfolio_category-digital-design","portfolio_category-hubspot","portfolio_category-ux_ui"],"_links":{"self":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio\/8702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/comments?post=8702"}],"version-history":[{"count":15,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio\/8702\/revisions"}],"predecessor-version":[{"id":8731,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio\/8702\/revisions\/8731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/media\/8725"}],"wp:attachment":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/media?parent=8702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}