{"id":8756,"date":"2023-10-09T11:07:45","date_gmt":"2023-10-09T09:07:45","guid":{"rendered":"https:\/\/studioaugustin.de\/?post_type=portfolio&p=8756"},"modified":"2025-02-16T15:29:08","modified_gmt":"2025-02-16T14:29:08","slug":"interliving-newsletter","status":"publish","type":"portfolio","link":"https:\/\/studioaugustin.de\/de\/portfolio\/interliving-newsletter\/","title":{"rendered":"Interliving Newsletter"},"content":{"rendered":"
\n
\n

\"interliving\"<\/p>\n<\/div>\n

\n

Interliving<\/strong>
\nNewsletter redesign<\/strong><\/h3>\n<\/div>\n
\n

Die M\u00f6belmarke Interliving besteht seit 2016 und hat sich eine breite, qualitativ hochwertige Produktpalette aufgebaut - allerdings bisher mit wenigen Aktualisierungen des Markendesigns.<\/strong><\/p>\n

F\u00fcr den Anfang sollte der Newsletter zeitgem\u00e4sser gestaltet werden. Die Formel ist einfach: k\u00fcrzere Einheiten + interessanterer Content. \nEin Welcome Flow f\u00fcr Neu-Abonent*innen wurde konzipiert, dazu Redaktionspl\u00e4ne und flexible Layouts f\u00fcr den ongoing Newsletter. Dazu entworfen wurden response Elemente sowie spezielle Massnahmen wie die K\u00fcchencheckliste zum download.<\/strong><\/p>\n

Strategie und Workshops zum Aufbau aber auch zu den Inhalten der Newsletter fanden online via Team und Miro statt, die Umsetzung geschah direkt in Hubspot. Die Vorlage ist so gestaltet, dass das in Strategie, Bildsprache, Tonalit\u00e4t und Layout geschulte Team inhouse selbst\u00e4ndig Inhalte plant und einpflegt, somit jederzeit in der Lage ist, den kompletten Newsletter selbst erfolgreich zu steuern.<\/strong><\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

\"interliving\"<\/p>\n<\/div>\n

\n

Kunde \u2014<\/strong> Interliving \/ VME
\nServices \u2014\u00a0<\/strong> Strategie, Creative Direction, Hubspot Implementierung
\nItems \u2014<\/strong> Landing Pages, E-Mail Welcome Flow, Newsletter Templates<\/p>\n

> interliving.de<\/strong><\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Interliving Newsletter redesign The furniture brand Interliving was established in 2016 and has built up a broad, high-quality product range – with only a few updates to the brand design so far. For starters, the newsletter needed a more contemporary design. The formula is simple: shorter units + more interesting content. A welcome flow for […]<\/p>","protected":false},"author":1,"featured_media":8778,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8756","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-design","portfolio_tag-hubspot","portfolio_tag-newsletter","portfolio_tag-strategy","portfolio_category-digital-design","portfolio_category-hubspot","portfolio_category-ux_ui"],"_links":{"self":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio\/8756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/comments?post=8756"}],"version-history":[{"count":16,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio\/8756\/revisions"}],"predecessor-version":[{"id":8774,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/portfolio\/8756\/revisions\/8774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/media\/8778"}],"wp:attachment":[{"href":"https:\/\/studioaugustin.de\/de\/wp-json\/wp\/v2\/media?parent=8756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}