{"id":180958,"date":"2026-02-01T20:18:46","date_gmt":"2026-02-01T19:18:46","guid":{"rendered":"https:\/\/studioaugustin.de\/?post_type=portfolio&#038;p=180958"},"modified":"2026-09-03T10:17:26","modified_gmt":"2026-09-03T08:17:26","slug":"doebritz","status":"publish","type":"portfolio","link":"https:\/\/studioaugustin.de\/en\/work\/doebritz\/","title":{"rendered":"D\u00f6britz Auction House"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-parent-limit limit-width row-container\" style=\"--uncode-box-width:1100px;\" id=\"row-unique-0\"><div class=\"row col-no-gutter no-top-padding double-bottom-padding no-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding    parallax-el\" data-rellax-percentage=\"0.5\" data-rellax-speed=\"1\"><div class=\"uncont\" ><div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 220px;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-180959\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie.jpg\" width=\"1042\" height=\"292\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie.jpg 1042w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie-300x84.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie-1024x287.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie-768x215.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie-350x98.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/logo_doebritz-Kopie-uai-720x202.jpg 720w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_left column_parent col-lg-6 col-sm-100 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-lead\" ><\/p>\n<h1 style=\"line-height: 1;\">What keeps a heritage brand contemporary?<\/h1>\n<h3 style=\"line-height: 1; margin-top: 10px;\">D\u00f6britz Art and Auction House<\/h3>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-gemaelde.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row full-width row-parent\" data-height-ratio=\"60\" data-minheight=\"200\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-2\"><div class=\"row double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span class=\"intro\">Long-term brand management <\/span><\/p>\n<h2>The media may change.<br \/>\nThe philosophy stays.<\/h2>\n<p>The art and auction house D\u00f6britz, with its main premises in downtown Frankfurt, has been in existence since 1966 and is a leading auction house for modern and old masters art and antiques.<\/p>\n<p>Even during digital transformation, an auction house with a rich heritage does not need constant reinvention. It needs a timeless visual language that can carry history and still work in the present day.<\/p>\n<p>Since 2003, StudioAugustin has been accompanying the art and auction house as a partner for design issues. We continually translate the established ethos of the house into contemporary visual experiences \u2013 from corporate identity and UX\/UI design to digital private sales galleries and cross-platform communication.<\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-back_color-200720-bg row-container mobile-hidden\" id=\"row-unique-3\"><div class=\"row no-top-padding single-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" style=\"max-width:95%; margin-left:auto; margin-right:auto;\"  ><div class=\"uncoltable\"><div class=\"uncell  vc_custom_1788340683316\" style=\"padding-right: 12px ;\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:1200px;\" ><div class=\"vc_custom_heading_wrap heading-inline\"><div class=\"heading-text el-text text-reveal el-text-split\" ><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column right-t-left animate_when_almost_visible\" ><p><span style=\"font-size: 4rem; color: #ffffff;\"> Being up to date does not mean,<br \/>\ndoing everything anew.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row quad-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<div class=\"number\">01 \/ Digital space<\/div>\n<h2>Embracing understatement.<\/h2>\n<p>Today, clients, collectors and consignors move quite naturally between physical catalogues and digital platforms. The challenge lies in translating the brand experience precisely, stylishly and consistently across all channels \u2013 from the print advertisement to the Instagram reel.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>The website doebritz.de serves as the digital extension of the Frankfurt headquarters. The website is not a foreign body alongside the auction house, but another door leading into it. Calm, direct, with plenty of space for the objects.<\/p>\n<p>\u2014 Focused orientation: Calm, direct structuring of auction dates, catalogues, consignment processes and the history of the auction house.<\/p>\n<p>\u2014 Durable system: New content and requirements fit into a deliberately minimalist visual system that grows with the content.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-5\"><div class=\"row row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-8 sa-mockup-shell sa-desktop-full single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding    parallax-el\" data-rellax-percentage=\"0.5\" data-rellax-speed=\"1\"><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html  mockup mockup--desktop-part\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-browser-bar\" aria-hidden=\"true\">\n  <span class=\"sa-browser-dots\">\n    <i><\/i>\n    <i><\/i>\n    <i><\/i>\n  <\/span>\n\n  <span class=\"sa-browser-url\">doebritz.de<\/span>\n\n  <span class=\"sa-browser-index\">Home<\/span>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media sa-mockup-media text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-180961\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1.jpg\" width=\"2000\" height=\"1620\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1.jpg 2000w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1-300x243.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1-1024x829.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1-768x622.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1-1536x1244.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1-350x284.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/desktop-home-1-uai-720x583.jpg 720w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-6\"><div class=\"row row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 sa-mockup-shell sa-ipad-landscape single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html  sa-mockup-shell sa-ipad-portrait\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-ipad-frame\" aria-hidden=\"true\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media sa-mockup-media text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-180989\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01.jpg\" width=\"2000\" height=\"1887\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01.jpg 2000w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01-300x283.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01-1024x966.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01-768x725.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01-1536x1449.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01-350x330.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-desktop-freihand-01-uai-720x679.jpg 720w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-7\"><div class=\"row row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 sa-mockup-shell sa-ipad-landscape single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html  sa-mockup-shell sa-ipad-portrait\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-ipad-frame\" aria-hidden=\"true\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media sa-mockup-media text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-180963\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03.jpg\" width=\"2000\" height=\"1390\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03.jpg 2000w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03-300x209.jpg 300w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03-1024x712.jpg 1024w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03-768x534.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03-1536x1068.jpg 1536w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03-350x243.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ipad-freihand-03-uai-720x500.jpg 720w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-8\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_left_mobile column_parent col-lg-6 col-sm-100 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<div class=\"eyebrow\">\n<div class=\"number\">02 \/ Online over-the-counter sale<\/div>\n<\/div>\n<div>\n<h2 class=\"h2\">Between auctions: Freihandverkauf.<\/h2>\n<\/div>\n<p>\n<\/div><div class=\"uncode_text_column\" ><\/p>\n<div class=\"eyebrow\">\n<p>The online 'Freihandverkauf' expands the house by adding a permanently accessible digital space. Concept, UX\/UI and technical implementation all come from a single source. Here too, the design remains deliberately restrained: the object leads, the interface follows.<\/p>\n<p>The large volume of objects needs orientation, but no shop aesthetic. Categories, object photography, product information and the purchasing process are organised in such a way that the character of the auction house is preserved.<\/p>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 sa-mockup-shell sa-phone-portrait col-md-33 col-sm-33 col-sm-clear single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding    parallax-el\" data-rellax-percentage=\"0.5\" data-rellax-speed=\"1\"><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-phone-frame\" aria-hidden=\"true\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media sa-mockup-media text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-181035\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei.jpg\" width=\"920\" height=\"2000\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei.jpg 920w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei-138x300.jpg 138w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei-471x1024.jpg 471w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei-768x1670.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei-707x1536.jpg 707w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei-350x761.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-frei-uai-720x1565.jpg 720w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 sa-mockup-shell sa-phone-portrait deeper col-md-33 col-sm-33 col-sm-clear single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding    parallax-el\" data-rellax-percentage=\"0.5\" data-rellax-speed=\"1\"><div class=\"uncont\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-phone-frame\" aria-hidden=\"true\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media sa-mockup-media text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-181036\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly.jpg\" width=\"920\" height=\"2000\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly.jpg 920w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly-138x300.jpg 138w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly-471x1024.jpg 471w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly-768x1670.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly-707x1536.jpg 707w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly-350x761.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-phone-kelly-uai-720x1565.jpg 720w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-back_color-287029-bg row-container\" id=\"row-unique-9\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>03 \/ Social Media<\/p>\n<h2>Digital accessibility.<\/h2>\n<p>The auction house\u2019s customer base is keeping up with the times: we reach them digitally too.<\/p>\n<p>Newsletter, Facebook, LinkedIn and Instagram showcase events and make the variety of the auction house visible: surprising objects, details, stories and the atmosphere surrounding an auction in the form of reels, stories, posts and ads. No louder than necessary. But regularly enough to remain present.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 sa-mockup-shell sa-phone-portrait single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:80%;\" >\n\t<div class=\"wpb_raw_code wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-phone-frame\" aria-hidden=\"true\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-180990\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01.jpg\" width=\"782\" height=\"1262\" alt=\"\" srcset=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01.jpg 782w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01-186x300.jpg 186w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01-635x1024.jpg 635w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01-768x1239.jpg 768w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01-350x565.jpg 350w, https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/doebritz-ad-01-uai-720x1162.jpg 720w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" id=\"row-unique-10\"><div class=\"row triple-top-padding single-bottom-padding single-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 sa-mockup-shell sa-ipad-portrait single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:90%;\" >\n\t<div class=\"wpb_raw_code wpb_raw_html  sa-mockup-shell sa-ipad-portrait\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"sa-ipad-frame\" aria-hidden=\"true\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"uncode-single-media sa-mockup-media text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 177.78%\"><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-180958-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" controls=\"controls\" playsinline data-keepplaying><source type=\"video\/mp4\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/218.-KunstAuktion-2.mp4?_=1\"><\/source><a href=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/218.-KunstAuktion-2.mp4\">https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/08\/218.-KunstAuktion-2.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><span class=\"intro\">The result<\/span><\/p>\n<h2>Timeless identity in<br \/>\ndigital transition<\/h2>\n<p>Cross-platform brand management that preserves tradition, opens up digital spaces and has confidently positioned D\u00f6britz in the art market for more than two decades.<\/p>\n<\/div><div class=\"uncode-wrapper uncode-portfolio-details\" ><p><span class=\"detail-container\"><span class=\"detail-label\">Client<\/span><span class=\"detail-value\">D\u00f6britz Art and Auction House<\/span><\/span><span class=\"detail-container\"><span class=\"detail-label\">Scope<\/span><span class=\"detail-value\">Branding, UX\/UI, Web, Print, Social Media<\/span><\/span><span class=\"detail-container\"><span class=\"detail-label\">Platform<\/span><span class=\"detail-value\">WordPress, Instagram, Facebook<\/span><\/span><\/p><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"icon-box icon-box-right icon-box-space-reduced  icon-inline icon-media-image\" ><div class=\"icon-box-content\"><p><a href=\"https:\/\/www.doebritz.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit doebritz.de<\/a><\/p>\n<\/div><div class=\"icon-box-icon fa-container\" style=\"width:20px;\" ><span class=\"text-default-color btn-disable-hover\"><img decoding=\"async\" class=\"\" src=\"https:\/\/studioaugustin.de\/wp-content\/uploads\/2026\/07\/link.png\" width=\"512\" height=\"512\" alt=\"\"  \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Was h\u00e4lt eine Traditionsmarke aktuell? Kunst- und Auktionshaus D\u00f6britz Langfristige Markenbetreuung Die Medien wechseln. Die Haltung bleibt. Das Kunst- und [...]","protected":false},"author":1,"featured_media":181965,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[25,78,85],"class_list":["post-180958","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-ux","portfolio_category-social-media"],"_links":{"self":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio\/180958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/comments?post=180958"}],"version-history":[{"count":10,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio\/180958\/revisions"}],"predecessor-version":[{"id":182402,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio\/180958\/revisions\/182402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/media\/181965"}],"wp:attachment":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/media?parent=180958"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=180958"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}