{"id":9144,"date":"2025-08-03T13:37:58","date_gmt":"2025-08-03T11:37:58","guid":{"rendered":"https:\/\/studioaugustin.de\/?post_type=portfolio&p=9144"},"modified":"2025-08-03T18:37:16","modified_gmt":"2025-08-03T16:37:16","slug":"xamalink","status":"publish","type":"portfolio","link":"https:\/\/studioaugustin.de\/en\/portfolio\/xamalink\/","title":{"rendered":"Xamalink Branding"},"content":{"rendered":"
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Xamalink \u2013 Strategy Meets Design.
\n<\/span>Repositioning a Data-Driven Tech Company. <\/span><\/h3>\n<\/div>\n
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StudioAugustin developed the new brand identity for Xamalink with the aim of translating the company\u2019s complex, data-driven services into a clear, future-ready presence\u2014visually strong, strategically grounded, and digitally functional. The result: a confident brand identity that builds trust, creates clarity, and supports growth.<\/p>\n

The starting point and key element of the new identity is the logo: a typographic solution derived from the word xamalink<\/em> itself. Letterforms from the beginning and end of the word mirror each other, creating a custom \u2018x\u2019 with a central negative space. This \u2018x\u2019 not only reflects the name but also works as a strong, standalone brand mark.<\/p>\n

From brand strategy and logo design to the complete design system: through a focused co-creation process, we developed a flexible corporate identity with a distinctive visual language. Starting with logo variations, we defined a color palette, refined the typography, and crafted a visual system that extends across social media assets, presentation templates, and a website showcasing real-world use cases.<\/p>\n<\/div>\n

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\"whitespace\"<\/p>\n<\/div>\n

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\"logo<\/p>\n<\/div>\n

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\"palette\"<\/p>\n<\/div>\n

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\"we<\/p>\n<\/div>\n

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\"><\"<\/p>\n<\/div>\n

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client \u2014<\/strong> Xamalink
\nservices \u2014<\/strong> branding, visual language, iconography, infographics, presentation templates and linkedIn assets
\nitems \u2014<\/strong> logo, brand materials<\/p>\n

design collaborating \u2013 Sophie Dobrigkeit
\nstrategic collaboration\u00a0 \u2014 Zielwerk<\/strong><\/p>\n

> Xamalink<\/a><\/strong><\/p>\n<\/div>\n

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\"mockup\"<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Xamalink \u2013 Strategy Meets Design. Repositioning a Data-Driven Tech Company. StudioAugustin developed the new brand identity for Xamalink with the aim of translating the company\u2019s complex, data-driven services into a clear, future-ready presence\u2014visually strong, strategically grounded, and digitally functional. The result: a confident brand identity that builds trust, creates clarity, and supports growth. The starting […]<\/p>\n","protected":false},"author":1,"featured_media":9206,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9144","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-branding","portfolio_tag-design","portfolio_tag-logo","portfolio_tag-stylescape","portfolio_category-branding"],"_links":{"self":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio\/9144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/comments?post=9144"}],"version-history":[{"count":38,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio\/9144\/revisions"}],"predecessor-version":[{"id":9285,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/portfolio\/9144\/revisions\/9285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/media\/9206"}],"wp:attachment":[{"href":"https:\/\/studioaugustin.de\/en\/wp-json\/wp\/v2\/media?parent=9144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}