NEXTPACK – Packaging solutions with HubSpot
HUBSPOT RELAUNCH & DIGITAL DESIGN
NEXTPACK – how much can a cardboard box do?
For NEXTPACK, cardboard boxes are much more than mere protection: since 2015, the company has been developing packaging solutions that optimise processes and protect the environment. Digitally translating this promise required a platform that combines visual sharpness with technical B2B performance.
From concept, UX/UI design and custom module programming to animations: in close collaboration with strategic partner TAIPAN and branding agency Brainfunck, StudioAugustin created a bespoke HubSpot ecosystem.
The implementation
Tangible UX.
The UX/UI design translates the brand promise into an intuitive user journey. Tailored, custom-developed modules ensure maximum flexibility, while animated Lottie icons convey content in an easily understandable and visually targeted way, as well as echoing the modular principle of the NEXTPACK products.
Product images and authentic photos of the people behind NEXTPACK make the company tangible. Clear page structures help visitors find the right solution, regardless of whether they arrive at the site via an application, an industry or a product.
The system
One is just like the other?
The system has been designed to remain recognisable and easy to use at any size. Mobile views convey the same brand message while ensuring a clear structuring of content, interaction options and information.
Working closely with the marketing team, we developed templates and modules that they could independently fill out, customise and reuse. The cooperation led to a smooth handover: a system that is ready for use immediately after launch.
The result
Brand Experience meets HubSpot
The result of this successful collaboration is a high-performance HubSpot platform that brings the new brand identity to life and provides marketing and sales with flexible tools.
ClientNEXTPACK AGScopeMigration, information architecture, UX/UI design and a scalable CMS system PlatformHubSpot CMSElementsWebsite, landing pagesBrandingBrainfuckStrategic cooperationTAIPAN Consulting
