How does a community relocate?
nushu – female business network
MEMBERSHIP PLATFORM & SYSTEM ARCHITECTURE
nushu ecosystem
The digital presence of the leading female business network 'nushu' had grown organically over the years – and reached its limits. An outdated WordPress foundation made up of countless patchwork components made content management overly complex.
The desire was for a unified, easy-to-maintain system that matches the professional character of the network. StudioAugustin dismantled the grown patchwork and created a unified, professional digital platform for nushu. A centralised, intuitive system that lives up to the network's standards and brings together member management, magazine content, podcasts, learning opportunities and event options in one central place.
The platform
From WordPress to a modular HubSpot CMS.
The new platform combines editorial flexibility with a controlled design system. Custom CSS extends HubSpot beyond the standard modules, providing the Nushu team with a reliable framework for publishing and growth.
The approach
Clarity before decoration.
The redesign translates Nushu's community-oriented model into a clear methodology:discover the network, understand its value, learn from its content and take the next step.
The implementation
An editorial system
Immersive storytelling meets punchy mobile reading. The user interface preserves Nushu's warm, human character while enabling complex offerings to be grasped with ease.
The result
A website that grows with the network.
With the relaunch, nushu gets a clear digital foundation: recognisable enough to build trust, flexible enough for new formats and structured enough to turn curiosity into active participation.
Collaboration
better
together.
Centralised content control and simplified management processes save the nushu team valuable time with day-to-day content and event administration. Network members and prospective members enjoy a modern, intuitive user experience with direct access to all content.
Clientnushu GmbHScopeDesign system, site migration, modular UX/UIPlatformWordPress to HubSpot CMSElementswebsite, magazine, podcast, academy, events, job board and membership BrandingKatharina KühnStrategic cooperationTAIPAN Consulting
