Xamalink – we link data to your success.
REPOSITIONING & BRAND DESIGN
Repositioning a data-driven technology company.
Complex data, highly technical services and a market that demands rapid trust: StudioAugustin developed the new brand identity for Xamalink with the aim of translating the company's complex, data-driven services into a clear, future-proof presence – visually distinctive, strategically sound and digitally functional.
The result: a confident, scalable brand identity that creates trust and clarity.
Starting point and key element of the new identity is the logo: a typographic solution derived from the word xamalink derives itself. The letterforms at the beginning and the end of the word mirror each other, forming an individual „x“ with a central negative space. This „x“ not only reflects the name, but also acts as a strong, independent brand mark.
From brand strategy to logo design and design systems: in a focused co-creation process, we developed a flexible corporate identity with a distinctive imagery. Starting from logo variations, we defined a visual system that works equally well in social media assets, presentation templates and interactive elements such as the website with practical application examples.
Relaunch
Digital presence.
Xamalink's new website is the central element in the company's repositioning from a hardware provider to a strategic IT partner. Based on the new brand identity, the website conveys the company's dual character: technically competent and solution-oriented, yet also personal and pragmatic.
The result
Built to scale.
The result is a contemporary digital presence based on a bespoke WordPress CMS, which the tech-savvy team at Xamalink can maintain independently and expand dynamically.
- Clarity over complexity: A minimalist, expressive design system with subtle animations.
- Global reach & leads: A bilingual site structure – including use cases, a knowledge base, and tools for contact and appointment scheduling – converts visitors into leads.
- scalability: A flexible CMS foundation that keeps pace with Xamalink's requirements and growth.
ClientXamalinkScopeBranding, tone of voice, imagery, infographics, presentation templates and LinkedIn assetsPlatformWordPress ElementsLogo, Branding, Website Design CollaborationSophie DobrigkeitStrategic cooperationZielwerk
