COMAN Software –
Grasp the progress.
Relaunch in HubSpot
Complex software translated effectively: HubSpot relaunch for COMAN Software.
COMAN Software enables the efficient management of complex projects. Whether in the automotive industry, plant engineering or energy supply – wherever complex major projects are underway, COMAN Software is the key to smooth process optimisation. The challenge: how do you explain a powerful B2B tool in such a way that every industry immediately recognises its individual added value?
At the same time, COMAN wanted to link its website more closely with marketing and sales, simplify content management and create a professional platform that can grow with the company. We accordingly rethought COMAN's digital brand presence and built it on a high-performance HubSpot foundation.
The result is a B2B website that translates sophisticated software features into crystal-clear, industry-specific value propositions and combines content with lead generation.
approach
A new digital face.
The move from WordPress to HubSpot marked the starting point for a comprehensive realignment and redesign. Navigation, information architecture and page structures were revised and transferred into a clear visual system. Rather than copying the existing website, we used the platform migration to connect the website, marketing and sales in a scalable environment.
Implementation
From function to meaning.
Features, benefits, integrations and evidence are brought together in a cohesive product description, whilst
comparison tables, dashboards, references and industrial use cases offer a wide variety of entry points.
Detailed information remains accessible without turning the user experience into a technical manual.
Result
Complexity becomes conversion
- Industry-specific relevance: Target-audience-specific landing pages address decision-makers directly at the point of their challenges.
- Seamless marketing integration: Content and lead generation integrate directly within HubSpot.
- Future-proof flexibility: An easy-to-maintain system that dynamically keeps pace with COMAN's growth.
ClientCOMANScopeDesign system, migration, modular UX/UI PlatformCMS → HubSpot CMSElementsWebsite, knowledge base, landing pages Strategic cooperationTAIPAN Consulting
