How does a career portal stay relevant?
cross-channel brand management
From a job board to a high-reach employer brand
StellenMarkt.de has been one of the leading job boards in the German-speaking region since 1989. In addition to daily updated job advertisements, the platform offers a comprehensive ecosystem for jobseekers – ranging from chatbots and career tips to detailed job profiles.
What began in 2018 with a smart CSS facelift has evolved into a holistic, long-term partnership: StudioAugustin supports StellenMarkt.de not only on the website, but across countless touchpoints platform-wide. Alongside the gradual relaunch of the platform, including a new corporate design, we are primarily responsible for the highly successful expansion of the social media channels, which act as high-reach engagement and recruiting engines.
The base
Foundations first,
range follows.
A design workshop produced a look and feel inspired by classic daily newspapers. The relaunch took place in two steps: first purely CSS adjustments, then a new Bootstrap version.
StudioAugustin continues to develop individual areas to this day – prepared in Figma and Pinegrow for programming: job ABC, career magazine, job application, about us as well as landing pages for specialist job markets.
Range
A brand universe,
three orbits.
At the centre is StellenMarkt.de, the job board. That is why there are three levels: the central platform, reach via social media accounts, and editorial content. Every new format is connected to the core.
Currently extending to projects like the career academy: for AI-driven courses featuring HeyGen avatars, StudioAugustin developed the visual concept, advised employees on styling and content, and accompanied the photo shoot and avatar creation.
SOCIAL MEDIA · SINCE 2025
Social media modules.
StellenMarkt.de commissioned StudioAugustin to set up its social media accounts – including strategy, style guides and content calendars. This was complemented by an editorial team with links to the careers magazine and expertise in SEO.
Strategy & Style Guides.
Positioning, imagery and tone of voice as clear style guides. A content calendar spanning months provides direction for the editorial team and staff.
Editing & Learnings.
Each post is reviewed in weekly meetings. The lessons learnt are incorporated directly into the next posts.
AI workflows.
Claude skills and workflows for complete YouTube modules: strategy, topic generation, scripting, thumbnail generation and post-production.
Formats & Assets.
Canva templates, Meta Ads, image editing, photo shoots and media assets – a system where everything fits together seamlessly.
Content Design
Grids with recognition.
A consistent grid, recurring formats and a clear visual language make the Instagram feed recognisable at first glance – from career reels to motivational posts in the brand's signature orange.
Selected content runs as Shorts on TikTok: snappy hooks, real faces, always in the same system.
TikTok
Organically grown,
Not applied.
The TikTok channel runs entirely organically – without paid reach. Figures from the first 365 days.
1,5Million.
Views in 365 days
302K
the single largest contribution
63K
Likes
895
Comments
ClientStellenMarkt.deScopeBranding, strategy, UX/UI design, social media, AI workflowsPlatformBootstrap, Buffer, KDP, LinkedIn, YouTube, Instagram, TikTokElementsCorporate Website, Landing Pages, Social Media Accounts, Strategy, Styleguides
